Digital Insights in a physical world.

We connect products, retailers, and consumers through machine learning and measurement data.


Be your own customer.

We operate our flagship retail "lab" using the platform and tools we developed for our partner brands and retailers.  If we don't find them useful, who will?


Think long term.

We're in the business of innovation and that necessarily requires us to take a long-term view.  Meaningful change occurs gradually then suddenly.


Iterate daily.

We improve our technology stack and individual skillsets every day.


Widen the circle.

Opportunities and challenges are best addressed in groups.


Our current mission.

"Unite the ends." Just ask if you would like to learn more of what we're tackling and building towards.