Starting at square one.
Crafting your go-to-market retail strategy is a deliberate, step-wise process.
Let's get started.
Test the market.
TEST THE MARKET.
Today's retail market offers makers and builders access to a range of "space-as-a-service" providers (like us) who can put your product in front of consumers in just a few days.
You don't even need inventory: Many of these providers offer "demo only" relationships.
ASSUMPTION. My product is retail ready.
TEST. For a brief period (3-6 months), collect in-store consumer engagement and sales metrics and benchmark against other brands.
RISK. Space-as-a-service isn't free. You should expect to pay a monthly placement fee, irrespective of sales.
RESOURCES. List of space-as-a-service providers.
Expand your footprint.
EXPAND YOUR FOOTPRINT.